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The Foundry

Co-found the category your industry is about to need.

The Foundry is for operators who would rather build the next category leader than watch someone else build it. You bring the industry expertise, the relationships, and the first customer. We bring the pod, the platform, and the capital.

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What the Foundry is

A co-founding table, not a services contract.

The Foundry is how Moative backs midmarket operators who want to build rather than optimize. Every engagement is a joint venture in shape and in substance.

  • You are a co-founder, not a client.

    The Foundry does not start with a statement of work. It starts with two people agreeing on a wedge worth building. You name the industry, the operating insight, and the first customer. We name the engineers, the platform, and the bet we are willing to stake.

  • We put money on the table.

    Moative backs Foundry ventures with its own capital on the build phase. We do not run on retainers. Our upside and yours compound on the same equity line. When the venture hits its milestones, both sides of the cap table feel it.

  • The venture runs on Bastion.

    Every Foundry company runs on Bastion from day one. The data layer, the agent harness, the memory, and the agentic RPA. Your venture inherits everything the platform has learned across every previous engagement. The moat starts on day zero.

You carry the industry. We carry the build. The venture carries both our names.

The builders who run this vehicle

Three exits built the muscle. The next one is in flight.

The people running the Foundry have founded and sold companies before. ContractIQ built the marketplace for cross-border dev partners. 10,000+ vendors, 15+ countries, exited. PipeCandy built the eCommerce intelligence layer that powered brands competing on Amazon. 9M brands, 40M+ products, acquired by Pacvue. Byond.Travel built the first digital infrastructure for group travel and was acquired by a NASDAQ-listed aggregator.

Today a new venture is being built inside a U.S. healthcare MSO. The first Foundry company of the AI-outcome wave. The Foundry is open to the next one.

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How a Foundry venture actually starts

Three conversations, then a build.

Conversation one is about the wedge. You tell us what you see that the incumbents do not. We tell you what we believe about your industry and what we would build if we were inside it. We both walk out with a sharper version of each other's view.

Conversation two is about the shape. Joint venture, co-owned IP, profit interest. Which instrument fits the asset and the timeline. We put numbers against the three options. You pick.

Conversation three is about the build. We agree on the first customer, the MVP, and the date we both sign up for. On that date, the pod lands inside your operation and the build starts.

You have the industry. We have the build. The venture is the thing we make together.

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Is the Foundry for you?

The Foundry is narrow by design. Most inbound conversations end with a handshake and a referral. That is the feature, not the bug. The checklist below is the filter we apply before the first call.

  • You are an operator in a midmarket industry, not an advisor or an investor.
  • You can name the wedge in your industry in one sentence.
  • You have a believable path to the first customer.
  • You would rather own half of a working venture than all of a slide deck.
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